Who they are
Nailpal is a nail-care app with a real product and real users. The thing worked. What it didn't have was a site machines could read: Google saw a thin, unclear page, and AI answer engines couldn't tell what Nailpal was or who it was for.
Plenty of sites are in this exact spot. The product is fine, but the signals search engines and AI rely on are missing or only half there, so all that work stays invisible to the systems people now use to find things.
What the scan found
One scan returned two scores, a 63 for Google and a 47 for AI, and a plain-English list of what was holding the site back. No jargon, no guesswork, just the specific gaps in the order that mattered:
- No structured data, so AI had no way to confirm what Nailpal actually is
- Open Graph and canonical tags missing, so shared links looked bare and ranking risked being split across addresses
- A homepage too thin for Google or AI to understand the product at a glance
- Nothing pointing crawlers at the pages that matter
The result
With the list in hand, every gap got closed: structured data added, the tags fixed, the homepage sharpened so a machine can tell what Nailpal is in a sentence.
The re-scan said it best. SEO went from 63 to 95 and AEO from 47 to 95, measured live on the site. Same product, now readable by the systems people use to find it. The scan didn't do the work, it pointed at exactly where the work was.